Avoiding the Blackhat, Justifying Your SEO
MSP marketing needs to design content which increases SEO (search engine optimization) profiles legitimately. SEO relies on working with search engines. Here’s what has happened: when SEO became something that people on the web noticed, many bad actors began working round the clock to take advantage of it.
You’ve likely encountered keyword stuffing; it works like this: someone has a phrase that’s statistically likely to result in a search query. They push that phrase into derivative content whose only purpose is to push the business trying to game the search engine.
As a result, in the early days of Google and other search engines, whenever you searched practically anything, you would get a “static” of pointless results designed by such bad actors. Because search engines must deliver the results those using them want, they can’t allow that kind of thing to predominate.
The New Algorithms on the Block
Accordingly, algorithms have been designed to deflect such manipulation. The web and those who operate at its central points are continuously in development. They’re always changing. These days, most who use the web have grown used to advertisements, and “tune them out.” In 2019, that trend will increase.
But simultaneously, SEO utility will expand. In order to keep pace with both, what makes the most sense is to couple value with MSP marketing. You design things those in your target demographic actually need and are actually searching for. How-to tips can be integral, as can cost-benefit analyses of certain services.
Take the data from existing clientele, generalize it around primary demographics. Have links to ubiquity of articles relating to relevant subject matter. Recirculate content, ensure it is distributed through blogs who share your audience in a guest capacity. It may make sense to consult SEO agencies who have made helping tech companies reach clients their core prerogative.
You must develop content regularly, but not over-saturate those who subscribe. At all costs, avoid being an irritant. Forbes says you should produce around sixteen pieces of content a month for successful SEO; you can expect that figure to climb with time as your business grows.
As you do this, you become a resource that’s vetted as a professional authority to your readers. Additionally, you build up reservoirs of data which can be used to make you an expansive resource even for those who won’t be in a position to use the products or services you provide for some years to come.
The Visual Element
Don’t neglect to incorporate the visual element, either. Proper white space must separate the text of your content. Visual images matching what prospects are searching will help increase your SEO visibility, as will video to that effect.
Maximized 2019 Marketing
MSP marketing in 2019 will be more effective if it justifies itself in terms of SEO using natural techniques like those described here. SEO continues to predominate; whatever you do, find ways of incorporating it into marketing.