MSP marketing can’t be static. Your tech company is always developing, the tech market is always transforming, and if you’re not keeping pace, you’re going to capsize your operational vessel. Email outreach is a great new spin on existing resources that have the propensity to provide essential advantages.
Here are three ways to structure email marketing outreach for best success:
Advocacy Through Incentive
MSP marketing will be more likely to see satisfied clients refer others to your business should you provide them incentives for the favor. Referral is powerful and it’s a lot more likely to net you a new client than most methods.
Referral is the equivalent of somebody else complimenting you personally, as opposed to you preaching about your own skill. That which comes from another is always more compelling than that which one says about oneself. Take a tip from Tesla— figure out a way to provide referral incentives.
Tell Leads Referred by Existing Clients Who Referred Them
There are multiple types of referral. On one hand, a client may refer you personally to a business colleague. On the other, they may give you the lead to seek out. In this latter instance, in email, let the lead know who referred you to them— it’s more likely they’ll convert.
Market Regularly, Flexibly, and Incorporating Individualization
Marketing has to have regular, predictable qualities. It also has to be unexpected and flexible. You want it to have multiple qualities to reach the most clients. Whatever you do, be personal. Make emails that don’t feel like mass-produced spam. Send them out at the right time and be willing to switch things up if necessary.
MSP marketing utilizing email outreach should be flexible, properly handle referral, and provide those referring prospects incentives of one kind or another. Figure out where you are and where measures such as these may be appropriate for your MSP.