Your MSP marketing team needs to take the perception of clients into account when outreach content is designed. Email is going to be an effective tool, but it’s also going to be one that can put a bad taste in recipients’ mouths if you don’t design messages properly.
Tips to Be Well-Received
What kind of email messages are you likely to read? There are advertisements which can be quite effective. However, there are considerable best practices here, too. SEO groups which deal with MSPs specifically advise them to look into tips such as these:
The Right “From” Address
Your MSP marketing campaign will be more successful if it doesn’t look too impersonal. When you’ve got a “From” address that’s obviously a business of some variety, that can be a turn-off. Or, it might not be–depending on who you’re emailing.
We’ll discuss segmenting prospects in a moment, but additionally, “From” email addresses should be shuffled to fit clients. This will increase their likelihood of opening and examining your content.
Design Subject Lines to Be Representative, Not Click-Bait
What the subject line says should be what’s in the email. Don’t use false advertising click-bait lines to lure in readers. That’s a great way to irritate core clients.
A better way is designing content around issues clients face. What IT problems do you fix for existing clients? Find parallels in prospects, draft content demonstrating fixes, and title it appropriately in the subject line.
Segment Email Lists Based on Applicatory Factors
Some prospects don’t have enough need to justify your services. Some could be a big enough fish to totally secure your operation. Segment email lists and draft messages that fit who you’re sending them to. Segmentation allows for personalization “en masse” with greater relevancy and effectiveness.
Speaking the Language of Clients
MSP marketing teams that segment email lists, draft accurate subject lines and use the right “From” address should see increased engagement relative to email outreach campaigns.