The best MSP marketing professionals know how to design marketing materials to encourage word-of-mouth referrals. Even the subtleties of the customer experience play an important part in determining whether he or she will refer the business to others. Word-of-mouth recommendations are important as these new customers inherently trust your business. A solid rapport exists from the get-go, making it that much easier to make money and enjoy a steady stream of business across posterity. The bottom line is: people are only willing to recommend a service if their reputation is at stake and they truly value their friendship with the party in need of services. Gear your marketing materials and service toward inspiring such recommendations and new customers will continue to pay for your services.
Word-of-Mouth Marketing is Cost-Effective
Word-of-mouth marketing is highly targeted in that it is doled out to those most inclined to use your company’s services. If you can pinpoint pivotal influencers and successfully market to them, they will spread the word to those who need or desire your value offering. Consider offering a discount to those who recommend friends to your service. Some companies go as far as creating an email newsletter that allows for the tracking of customer referrals with a “send to friend” feature. Above all, ask new customers how they found out about your business so you can learn which points of outreach are most successful.
Zero In on Influencers
Those in your professional circle, family circle, and customer base likely have at least one or several word-of-mouth influencers in their circles. However, even if you are unaware of such an influencer who spreads the word, it is still possible to mount a word-of-mouth MSP marketing campaign. Part of the challenge is figuring out why people are inspired to recommend your services. Once you understand this aspect of your customer base, key in on influencers and persuade them to talk even more frequently. Highlight the talking points your influencers are naturally interested in, and it is only a matter of time until they provide word-of-mouth referrals.
Networking for Word-of-Mouth Advertising
One of the best ways to connect with word-of-mouth influencers is face-to-face networking. Be sure to have a bundle of business cards on-hand so you can make it easy for new contacts to recommend your business or use your services. Consider publishing a blog, sending an email newsletter and interacting with prospective customers on social media. Your clients might enjoy this engagement. Some will go as far as recommending your company to others based on interactions with your company in the digital realm.
Do Not Let Cost Stand in the Way
The worst thing you can do is nothing out of fear of spending money. Accept the fact that MSP marketing designed to inspire word-of-mouth recommendations will cost some money. Spend your marketing dollars wisely, and it will only be a matter of time until people recommend your business to those in their social and professional circles.