When preparing your MSP marketing plan, you should consider including blogging as part of your strategy. In general, most IT companies understand the importance of good online presence. However, their Internet marketing efforts do not include regular blogs on the company website or guest posts. In addition, the IT support providers who post blogs on their webpages do so infrequently. Consequently, a lot of advantages are lost and MSPs fail to widen their client base. Here are some benefits of promoting the growth of your business through blogging.
Building Customer Trust
In the current commercial environment, individuals and businesses will not engage a service provider without examining their online process. This is particularly true for IT companies because their entire operation is based on technology. When you build a blog, you will have an opportunity to display your prowess for potential clients. Basically, the prospects will read the news and information provided. If the material is informative and up-to-date, they will consider your business to be knowledgeable and skilled. In simple terms, the blog will serve as a portfolio, increasing your credibility.
Establishing Your Brand
Your blog can help you share your MSP brand story with the world. An IT business blog does not have to be cold and filled with only complex technological jargon. It can help you connect with your readers on a more personal level, allowing you to establish your brand. You can share the origin story and your philosophy in business. This type of blog appeals to the emotional element in people. Remember, even though an MSP is a B2B operation, the decision to hire you will be determined by human beings. You can also include stories on awards, news on employees and share fresh ideas. These aspects are unique for every business, so they will help your unique brand stand out.
Blogging is one of the most inexpensive MSP marketing methods available for businesses. While the results are not instantaneous, the potential benefits are exceptional in comparison to the investment. In general, a good blog will increase your website traffic. Readers will return to get fresh news on the tech industry and to learn more about managed services. They will also share exciting articles on their social media profiles. With the increase in traffic, you will have a higher chance of netting leads and paying customers. You should also note that blogging increases your online visibility through search engines.
You will gain insight on your company website guests when you start blogging. This is crucial if you want to make targeted content which can convert simple readers into customers. Simply speaking, there are blog analytics tools available through online platforms and marketing companies. This type of tool can help you understand the readers by analyzing their comments, blog ratings, and shares. With this information, you can deduce what the visitors are looking for on your site. Consequently, you will be able to lure them in by generating content which appeals to their interests. In addition, you will have an opportunity to launch your sales pitch and turn them into customers.
For more information on using blogging as part of your MSP marketing campaign, consult our experts at MSP SEO Factory.