MSP marketing will be more successful in terms of maintaining attention among existing and prospective clientele if it uses tried-and-true techniques of attention acquisition. Several worth considering include the following:
MSP marketing should be as clever as possible. This should be achieved directly and indirectly. For example, you might start off with a story that is fictionalized, but ultimately ends up leading to your products or services. If you incorporate a heavy dose of humor which resonates with your target market, you may find this works very well for you.
Something else worth doing is taking a value-centered angle which demonstrates how restructuring operations can have a larger positive societal impact. The key is having a clever angle that makes marketing less “sales-y” and more interesting. Surely, when people are looking to buy something, they’ll consider writing which is all about features, cost, installation, etc. But to draw in clients, and to keep existing ones engaged, you want that which to some degree entertains; and that requires cleverness.
Discover Unique and Innovative Ways to Present News
You don’t have to present new developments in the format of a press release. Case studies, covering the research of companies providing breakthroughs, infographics, and links to digital video can all prove engaging.
Only Write About What Makes You Passionate
If you’re not passionate about something, it being merely a general feature of your MSP’s operational environment, this lack of interest will communicate itself in your writing. What you need to do is find aspects of your outreach which are interesting to you intrinsically and use these to fuel your newsletter.
MSP marketing newsletters should expand in effectiveness, facilitating ROI through contacting prospects and playing a part in the conversion process, as well as helping existing clients to upgrade services as is necessary. Be clever. Be unique and innovative. Write passionately. These things will enable your newsletter for best impact.