Social Media Is Exceptionally Impactful
When it comes to MSP marketing, having a social media presence is an absolute must. Without social media presence, you don’t seem like a legitimate tech company in today’s decentralized technological arena.
Common Best Practices to Follow
Though social media doesn’t have the sort of regulations traditional advertisement might, there are best practices. With traditional advertisement, what you produce must pass federal mandates in terms of general “audiences”. You don’t have to worry about that sort of thing on social media; speak in whatever voice your core clientele prefers. However, some best practices you want to get right include the following:
Don’t Post Too Much or Too Little
If you oversaturate your social media outlets, that’s annoying and becomes background static eventually. If you don’t get enough information out there, you’re forgotten. There’s a clear balance you must achieve for best results. Consulting with the right digital marketing groups on this balance can help you avoid reinventing the wheel, as it were.
Be Sure You Have Photos, But Make Certain They’re Qualitative
In your MSP marketing, you should include a strong visual element. Photos or videos should be qualitative. You don’t want anything grainy or irrelevant. Photos of your MSP, your employees at work, hardware, software, and other technology in action–these are worthwhile. But something non-specific and casually captured won’t do much good for you.
Respond Professionally to Negative Comments
If you don’t respond to negative comments, you give the “win” to the commenting party. However, when you professionally respond, offer solutions for unreasonable comments and legitimate apologies to legitimately broached issues, you show third parties reading just how professional you are. This collaterally builds your reputation.
Post Diverse Content On Diverse Platforms
You don’t want to post the same “flavor” of content across all platforms simultaneously. You can, but it will reduce social media impact. Clients will follow you in one spot and ignore tangent accounts.
What you want is to tailor social media marketing putsches so they match the purpose of the account they’re on. Twitter is short and sweet, LinkedIn is professional, Facebook has a more casual vibe, Instagram is pictorial. Lean into idiosyncrasies of each social media platform.
Sharing of Content Is Essential
Certainly, you want to share content between platforms, and even on non-social media sites. Just because you’re being unique between social media platforms doesn’t mean you rescind sharing. Just do so in a balanced way.
Enabling Effective Social Media Impact Through Utility of Best Practices
Your MSP marketing team should effectively share content across social media, tailor specific posts to match unique platforms, professionally address comments that are negative, share qualitative images, and post content in balanced levels for maximum social media impact.