The game has changed for MSP marketing. It wasn’t too long ago that the focus was solely on getting quantity out there, regarding content on your site. Syndicated blogs carried a premium with them because it gave you volume relating to the amount of content you had on your site and what you could hammer away with at keywords. This is no longer the case though, as Google has learned of how to identify syndicated content. This type of content, which is mostly unoriginal, may do more harm than good when it comes to Google search engine rankings. The best MSP professionals have identified this and are adapting accordingly.
The focus now should be on quality and original content when it comes to your company’s web presence. If you want to make a dent in the search engine optimization scene, it’s vital that you have content that’s unique to your site, provides value to your readers, and drives home a vision of where you want to be successful regarding Google ranks.
The Google Algorithm Has Evolved
The Google algorithm that MSP marketing professionals have been focused on for over a decade now has developed in recent years. This started with the Google Hummingbird update a few years ago. Rather than Google as a search engine solely looking for keywords, the search engine’s algorithm now can read the content in full.
It’s all about quality over quantity. You could have 200 syndicated blogs on your site and your competition may have five unique blogs. If they’re focused on the same keywords, the same topics, the site with the five unique blogs is likely to rank higher. This is because the content is much more unique and has more value for readers.
Get an MSP Marketing Company That Can Create Quality Content
So many managed service providers just don’t know to create quality content. Some will try and quickly fail when they’re unable to pump out the content that’s necessary to get the positive attention from Google that you’re looking for. Those that are technically sound may not have the creativity within them to convert that knowledge into quality blogs, content that will attract readers. They should be thinking about your potential customers, the target market that you’re going after, and then crafting content with those individuals in mind. That is how you drive results in the new, evolved age of Google.
It’s all about providing value to your readers. Google is taking notice of that, and it’s up to your MSP marketing professional to adapt accordingly. Quality content can be a truly powerful search engine optimization tool when done properly. If you don’t think your marketing firm is up to snuff, it’s time to reach out to the professionals at MSP SEO Factory. We can help you get the content you need to drive the results you want. For more information, feel free to contact us today!