An MSP company does not exist in a vacuum, and there are competitors who have a stronger grasp of marketing and today’s SEO best practices than you. That will always be the case, but perhaps not locally. Unless you’re the best MSP in the world, there’s always going to be a “bigger fish”, as it were. But you can be the “biggest” fish in your locality’s “pond” if you’re diligent in marketing.
Steps to Consider to Get Started on the Right Foot
Effective marketing will have a variety of qualities, some more straightforward than others. While entire volumes can be written on the subject, here we’ll primarily explore three considerable points:
1. Define Goals Clearly: Be “SMART” and Audit Content
If you don’t know what you’re aiming for, how will you hit the target? Know what your goals are before striving for anything. But how do you determine goals? Well, they should be Specific, Measurable, Attainable, Relevant, and Time-bound–or “SMART” for short. Use “SMART” goals as a means of auditing content for maximum effectiveness after it’s been designed and circulated.
2. Understand and Clearly Define Target Audiences
Next, your MSP company needs to know to whom you’re calibrating outreach, and who is most likely to engage with you. For example, you may be aiming for a big-ticket company, but the person with buying power never reviews content. Meanwhile, certain acquisition officers do–so in that specific scenario, you would want to calibrate your content accordingly.
3. Brand Identity, “Distribution”, and Management
Who are you? This should be directly reflected in the sort of perspective your content takes. In terms of distribution, you want to make sure the content goes to the right people at the right time. In terms of management, you’ll want to take a practiced approach which includes audits that follow SMART principles, and similarly transition for demographic shifts.
Who you serve when you begin facilitating MSP solutions locally will likely shift as your business gains momentum. As you may have guessed, content management strategy must necessarily change over time. Not only do best practices in terms of SEO progress, so also do the needs of varying customers.
For example, cloud computing is making businesses large and small less reliant on server arrays hosted at the primary location of their business. Mobile technology has facilitated IoT tech, “edge” computing is increasingly popular, and quantum computing is presently suggesting possibilities which are themselves a revolution in the industry. Manage content outreach strategy accordingly.
Designing Content for Maximum Impact
As an MSP company, it’s important to clearly define content goals and audit them–“SMART” principles can be quite helpful. Also, know who you’re trying to reach, design content to reflect brand identity, effectively distribute content, and manage it proactively. Such steps should help your MSP see better results from the content you produce.