Your MSP company deals with clients, affiliates, and marketers in predictable ways regarding digital contact. Since there are patterns in play, you can exploit those patterns as a means of maximizing impact and conversion rates.
Natural Email Marketing Moments
There’s no reason to market in a haphazard way which isn’t strategic; you’re just wasting your energy. Find segues which make sense, and lean into them. Consider these email opportunities that you can effectively automate.
When You Onboard New Customers
Right after you get a new customer, send an “onboarding” email. This can include tips, tricks, information that is relevant to customers who are aligned with ideal demographic personas making up your present customer base, and subtle upsell information pertaining to the new services of new clients. Don’t be too overt in upselling here, the idea is to establish a pattern of contact at a natural email segue.
Engagement of Subscribers
You’ll get subscribers to your online materials in terms of content or video. It makes sense for your MSP company to engage those subscribers strategically. As you onboard new customers, send out emails to new subscribers, and be sure to update them whenever you produce new content.
Be sure to ask a few questions which help to define the sort of subscribers you’re dealing with. Some are just interested in technology, some are seriously looking for new solutions to help streamline operations. When you align your emails to match what your subscribers are seeking, you’re more likely to engage them toward conversion.
Conversion, Re-Activation, and Loyalty
Conversion of prospects or subscribers should initiate emails. When you’ve got customers that have quit your services for a period of time, there’s also a place for sending them information inviting them to re-activate their account with your MSP.
When you’ve got customers that have been around for a few years, you want to reward their loyalty. You might send out an email that provides a discount based on loyalty for new services which match target customers.
Automated solutions can be key in all these areas, but you want to be careful that you don’t start sending out spam. When you look for natural segues from which to launch email campaigns, you’re not going to come across as spam.
You can identify such segues and construct emails which are used specifically toward such ends. When a customer or potential customer hits such a point, then your customer relationship management (CRM) system can automatically send out an email.
Tactics Worth Considering for Email Outreach Effectiveness
As an MSP company, it’s wise to identify natural segues in terms of customer interaction and send out automated emails. Conversion, reactivation, and loyalty emails make a lot of sense. Engaging new subscribers is also wise. Onboarding new customers additionally represents a worthwhile email outreach avenue. Consultation can help you most effectively maximize such natural email opportunities.
