Transforming your marketing department and vision in today’s economy will require a significant cultural pivot. A complete cultural change will influence your marketing campaign, helping your MSP company capture more market share and make that much more money. However, making such a change will not prove easy unless you keep an open mind and accept the fact that change is the only constant in our dynamic world. Let’s take a look at how to catalyze a marketing transformation with a top-down cultural change.
Alter Your Team’s Mindset
The best marketing cultures in 2020 accept the fact that values have changed and are still changing. Furthermore, customer expectations are evolving as time progresses. As is often said, ‘out with the old and in with the new’. This means your team needs an open mind and a willingness to float out trial balloons in the context of marketing and business in general. Encourage your team to ask questions, perform trial and err and be dynamic as opposed to static.
The Team Structure Must Evolve
Modern-day marketing will work better if your workforce does not have a rigid hierarchy. Innovation should be encouraged. Communicate, collaborate, and push your team to float out ideas without fear of failure. This is not to say everyone in the workplace needs to be completely equal. Rather, it means that people should not hesitate to take chances, break the mold, and risk temporary failure with the overarching goal of prolonged success.
Skill Evolution
The proper MSP company culture for marketing success is centered on hiring and retaining the best people to generate revenue across the long haul. In short, you need a team with the right digital marketing skills. If your team is outdated, unwilling to make the digital transition or otherwise abide by the status quo, it is time to pivot to next-generation marketing. If this transition means eliminating some of the old guards, so be it. Keep in mind, most people do not have every aspect of digital marketing mastered. This means you will have to hire specialists for SEO, display ad creation, user experience design, social media, and so on.
Inspire One Another
The best employees are inspirational. True trailblazers push the envelope, take chances, and lead by example rather than monologues. Hire and retain those who provide inspiration to the rest of your team and your marketing transformation will be expedited. The leaders of your team should have a clear, realistic, and intriguing vision. If these higher-ups prove inspirational, your team will have the guidance and oversight necessary to work effectively. Furthermore, this inspiration will encourage them to motivate their teammates in turn.
Embrace Cultural Change and Results Will Follow
A cultural change will put your MSP company on a new trajectory. Resist the temptation to maintain the status quo and perform an assessment of your company culture. Make the appropriate changes, and you will eventually enjoy a meaningful marketing improvement.
