Testimonials Will Sell Your MSP
Any MSP business needs to court reviews, display them, and learn from them. A testimonial is like a super-positive review. Ideally, testimonials should be organic, but this won’t always be the case. You can also court them— it makes sense to. Research shows that approximately 84% of people trust online reviews like they would a friend’s recommendation.
Acquiring and Maximizing Testimonials
All that being said, it’s not too reasonable to expect that all your satisfied clientele will naturally write a testimonial on your behalf. More likely, if they like what you do, they may seldom communicate with you. That’s why it’s necessary to do a few things in order to get testimonials, and a few things in order to get the most from them. Tactics toward either outcome will be briefly explored here:
Simply Ask; Perhaps Incentivize
If your MSP business doesn’t have any testimonials, the reason could be as simple as failure to ask for them. When you know customers like what you do, reach out; perhaps offer a discount on future services for a positive testimonial, or something similar. There are many ways to go about this tactic.
Design Testimonials and Ask Permission
If you’ve got busy clients who you know appreciate the value you bring them, you might write a testimonial on their behalf, then run it by them and ask if you have their permission to publish it. This could be a quick win-win for everyone.
Primarily Publicize Testimonials Which Most Effectively Match Target Audiences
The most effective testimonials will be those which resonate with the audiences you’re trying to reach. Look at the preponderance of existing and sought customers, then publish testimonials which match them.
Don’t Get Crazy with The Quotes: Make Them Short and Sweet with a Link
People have attention spans that seem to contract by the minute in the fast-paced technocracy of modernity. Forcing long quotes into testimonial display probably isn’t wise. A better tactic is designing bite-sized quotations with links either in the text or adjacent, including the name and other qualifying information of companies quoted.
Showcasing Lists of Impressive Clients is a Smart Move
A collateral testimonial may be a list of big-ticket clients who have profited from the products or services your MSP provides. Keep this list updated and put it in a prominent place on the home page or relevant landing pages of your website.
An MSP business will have more success with testimonials should it display prominent clientele, provide brief-but-illustrative testimonial quotations, prioritize testimonials aligned with target demographics, ask for testimonials, and even write them for clients. Be creative in such efforts and update regularly.