Your MSP business will have greater marketing success if your approach to potential customers includes a kind of “wooing.” You want potential clients so enamored with your business that converting to your products or services becomes a sort of organic desire. Following are four tips to help you do this:
- Conjoin a sympathetic story with the establishment of your brand
- Make it so customers don’t have a hard time finding services
- Be diligent to facilitate top-tier customer service
- Properly manage leads, engage clients repeatedly
Story and Brand
Your MSP business needs to have a brand “story” that is sympathetic to prospects. You need to demonstrate that you understand their needs, where they’re coming from and why. A good way to do this might be the incorporation of case studies into online marketing materials. Perhaps, put together an article similar to this one, which shows how real companies have benefited from the cloud and why. This gives potential clients information that is useful and information they can use to help convince those in their companies with buying power. You also want to ensure that your brand is shown to espouse the kinds of values you’re trying to be sympathetic to. If you have case studies of clients that you have been able to help directly, it would be highly recommended to use them here.
Ease of Navigation
Those navigating your website shouldn’t have a hard time finding the products or services your MSP provides. This information should be immediately apparent or front-and-center. Having chatbots available can be helpful. If you’re unfamiliar, these are little instant messaging windows that pop up, ask clients questions and help direct them to appropriate representatives.
Top-Tier Customer Service
Dovetailing from chatbots, you want to provide existing and potential clients with the best possible customer service you can. You’ll keep existing customers this way and increase the likelihood that they may post positive reviews online as a result. At the same time, you’ll be more attractive to the new clients you’re courting.
Properly Manage Leads–Engage Clients Repeatedly
You don’t want to be a one-and-done type of seller. Don’t just contact a potential, qualified lead once and then be finished. According to statistical research, you need to contact qualified leads at least five times for the best results. You can do this more than one way. There are emails, direct messages, telephone calls, text messages, arranged meetings, touch-and-go check-ins at conventions–the list goes on. The key here is— you want to ensure that you contact your prospects more than once. Of course, if they reject you in harsh terms, don’t be a nuisance. However, the truth is that your leads may very well need to mull over your provisions for a while before they can make a decision. Sometimes, you may even be forgotten incidentally, and a quick check-in will result in a sale.
Better MSP Marketing
An MSP business that is careful to treat its leads in a way that encourages their natural positive affection is likely to see increased conversions. When your outreach or branding has a story that’s sympathetic to clients, this can also help. Working with the right MSP marketing agencies can be an integral part in helping you strike the right balance here.