The Value of a Strong Welcome
An MSP business that sends out welcome packages can do a great job securing client trust and fostering reliability— and in a natural, organic way. Natural affectation is one of the keys to solid marketing, and if you have spent any time on the Internet, you know precisely how true this is.
How irritating is it to deal with pop-up ads? You’re trying to watch a video and the pop-ups make it so that you’re unable to even click anything. Or what about billboards? A community billboard is fine… until all the local bands, entertainers, and artists get hold of it. Then there are a bunch of annoying posters you can’t get through to see what’s going on with community events.
You’re not going to look at anything that’s forced on you; you want to look at things you choose to see. An MSP business using online SEO techniques will get their data in front of potential clients organically. The reason this happens is because when a prospective buyer of services does an online search, proper SEO optimization gives your page authority via keyword, as well as other SEO techniques. That authority translates into continued patronage.
Keep Relationships Strong
Still, there are certain things you must do right. You can’t secure a client and then pretend as though they exist in a vacuum. A client wants to be in a relationship with you. They want to know that their needs are met and that they can talk to you if there are any questions. And this is, really, the least you could do— after all, if you’re getting paid by someone for service, you are the one who needs to return requisite solutions for the financial support you’ve received.
With all these in mind, a welcome package sent out to a new client after they’ve been brought into the fold of your operations is a great way to communicate that you are there, that you care about them, and that they can rely on you. This tells the client you’re interested in them and that you want them to reach their goals. It’s also such a rarity these days that the client may just feel they’re dealing with some Fortune 500 company, rather than a local MSP.
Letting clients know that the process of good service didn’t end when the salesman got them to close is a very wise thing to do and is arguably a necessary facet of operations. Putting together an amazing welcome package will secure client hopes, and may prompt them into purchasing additional service in the future. They’ll certainly know they’ve picked the right company!
You might additionally toy with the idea of sending out packages during major celebrations or holidays, or you could go a step further and send out packages when you see your clients achieving success. Success means scaling out, and scaling out means increased tech needs. You could be planting a seed with such a move. Welcome packages are valuable! They:
• Inculcate a feeling of reliability
• Act as a reminder of your company
• Are generally a nice gesture