When your MSP business reaches a certain stage of operations, it will become integral for you to make the upgrade of your website something that’s essentially “built-in” to operations. You’re continually optimizing whenever you notice something needs to be changed. This will prevent little things from adding up over time and ultimately dragging your site down.
Also, it will keep you from being under “construction”, deferring potential clients. But if you’re not at this stage yet and you are looking to improve, there are signs you need to upgrade. Following are several to consider:
There’s No Mobile-Responsive Component
Your MSP business needs to be friendly with smartphones in terms of online interaction. If you’re not, you’re going to be seen as behind the times, and that’s a deathblow to tech companies. If your site is not mobile-optimized, that’s a place to start as soon as a feasible budgeting paradigm can be determined.
Bounce Rates are High and Getting Higher
The higher the bounce rate, the less effective the page. You need to be under 50%, and you need to stay there. Also, there’s always room for improvement. You may never hit a 100% retention of visitors, but you can get even closer if you’re always optimizing. Working with SEO agencies which work specifically with MSPs can be key in helping you find the balance here.
Navigation Issues, Long Load Times, and Out-Of-Date Design
It should be easy for a person who isn’t tech-savvy to navigate your website on a mobile device or on a desktop platform. Load times should be as non-existent as you can make them, and you want to pay attention to website design trends to ensure you’re properly contemporary.
A Strong Site
Your MSP business needs a strong website, and it’s a good idea to continuously optimize it. Barring that, ensure navigation is intuitive, load times are short, design is contemporary, bounce rates are manageable, and mobile-responsiveness is built-in.