Your MSP business will likely have multiple outreach channels with which prospective clients can interact. You’ll have a website, a blog, an app or two, guest blogs which funnel traffic to your site— the list goes on.
User experience, or UX, refers to how those visiting such channels feel about the experience. There is UX design you need to consider and there are best practices pertaining to associated design you need to account for. Following are several key performance indicators (KPIs) pertaining to UX:
The Speed at Which Your Page Loads
Your MSP business needs to have the fastest attainable speeds in terms of loading for both desktop and mobile devices. If your site doesn’t load, that subconsciously communicates a lack of potential as regards your MSP. UX will increase when your page load times are low. You can check the bounce rate, as well as how long users remain on your page, to get relevant metrics.
How Effective Mobile Interface Is
Additionally, bounce rate and page dwell time can help you determine how effective interface solutions are. This is especially considerable in terms of mobile interface, as mobile solutions constitute the lion’s share of the digital market in 2019. You need mobile solutions to be as effective as possible; working with MSP-aligned SEO agencies can help you get the balance right in a way that’s feasible and sustainable.
Coherently Crafted URLs
You don’t want web URLs that are complicated. For that matter, you don’t want to design any interface materials such that they are abstract or esoteric. You need prospects to be able to remember who you are, where to find you, and how to share your information with others.
A good way to do that is to craft coherent URLs that are as simple and straightforward as possible. If your URL is complex, by simplifying it, you should see an increase in user interface.
Maintaining Positive UX Metrics
An MSP business needs to facilitate the best UX possible with all marketing materials. Coherently craft URLs, design effective mobile interface, and keep loading speeds as fast as you can maintain them.