Make It Easy for Customers
Your MSP business won’t do itself any favors if it makes navigation of primary sites too difficult for clientele. When they’re on your website, getting the information they need should be easy. Navigation should be intuitive and data-driven, putting the information before target clientele with ease and simplicity. Following are several website design tactics worth considering toward such an outcome:
Use Buyer Personas to Design Your Site
An MSP business needs to know who target clientele are and ensure outreach materials are calibrated toward them. If you’re providing solutions for independent video game design startups, you’ll likely have a different approach than networking options for facilitation of effective educational solutions.
Determine buyer personas using several tactics. First, figure out whom you are primarily catering to presently. Second, determine who you would like to reach. Third, combine this information for greatest effectiveness.
Incorporate Design Strategies Focused on User Experience
The design of your site shouldn’t be calibrated around what pleases software engineers. If it is, nobody will be able to navigate it, because doing so will necessarily involve technology acumen of some variety.
Your clients are coming to you because they can’t run things internally or because they know doing so through you will be more cost-effective than internal solutions. Accordingly, you want to make user experience calibrated around proper buyer personas core to site design.
Don’t Neglect to Apply Aesthetically Pleasing and Trendy Design
What was trendy and aesthetically pleasing 10 years ago is antiquated and “sketchy” today. You’ll have to continuously update your site for greatest appeal–this is the approach most agencies champion today.
Some businesses upgrade once or twice a year, but technology moves so fast that you can quickly get behind. What makes more sense is working with an agency which makes their core prerogative the design of trendy websites. Proper usage of white space can be key in content. Navigation menus which provide options when a cursor is scrolled over them help save space, and there are many techniques worth considering here.
Design Multiple Conversion Opportunities Through BoFu CTAs
Bottom of Funnel (BoFu) Calls to Action (CTAs) are essential for any site. If you’ve got your target buyers on your site, you want to make it easy for them to incorporate the services your MSP provides.
Most content outreach strategies today incorporate sales funnel strategies which pull target buyers along until they convert; the CTA at the bottom of the funnel. Design such a strategy with relevant metrics to determine greatest success.
Effective Site Design
An MSP business will be well-advised to incorporate BoFu CTAs, aesthetically pleasing design that is trendy, intuitive user experience, and buyer persona calibration into its website. Consider existing online materials and where you can improve.