The Groundhog Day tradition in rural Pennsylvania goes all the way back to the era of the ancient Romans. Nowadays, most people are aware of the day because of the popular movie starring Bill Murray bearing the tradition’s name. Murray’s character is forced to relive the same day over and over until he gets it right. The lessons of the movie are applicable to today’s MSP business leaders in all sorts of different ways.
The story of Groundhog Day is as follows: every year in the morning hours of February 2, town members get together to see Punxsutawney Phil emerge from his hole after hibernating through the winter. If he spots his shadow, it is generally anticipated we will have a month and a half more of cold winter temperatures. If Phil does not see his shadow, spring will be here sooner than it says on the calendar. Below, we explain how some of the lessons of this movie and the yearly event are applicable to your MSP business.
Lesson #1: Do Not Be Cavalier When It Comes to Work
Work should be taken seriously at all times. Set the example at work and others will follow suit. Furthermore, it will help to find out what employees really think of the workplace and the company as a whole. You can find out their honest opinions by having your team fill out anonymous surveys. Continue to work with your staff and management to ensure everyone enjoys a positive work atmosphere.
Lesson #2: Focus on Managing with the Facts
Do not rely on estimates, guesses, and other flimsy information to make decisions. Your team deserves real facts. Arm your group with the information they need in a timely manner and they will have exactly what they need to prove effective. So, do not bother making forecasts a year or longer into the future. Focus on the accurate data you have in-hand at the moment, use it to your advantage and your organization will progress in the right direction.
Lesson #3: Assessments Will Certainly Help
If your organization does not currently use assessments, the time to start is now. Assessments enhance the success of hires as well as those who have recently been promoted. So, do not immediately shoot down this Groundhog Day tradition just because it takes some time and effort. Rely on assessments and there will not be any type of guesswork involved in the promotions and hiring processes.
Lesson #4: Try New Things to Get Out of the Rut
The “Groundhog Day” movie makes it clear doing the same thing over and over will not lead to progress. Do not be afraid to make changes, try new things and give your team some new challenges. Continue to take new approaches and fresh angles to problems, keep pushing your enterprise forward and your team will feel as though each day has the potential to prove highly unique and exciting.
Lesson #5: Do Not Let Your Team’s Mood Rub Off on Clients
If you feel as though your team is in the doldrums for whatever reason, do not let the negativity rub off on clients. There is a good chance that clients will notice employees are depressed or lacking energy unless you take the steps necessary to distract them. Consider a new marketing angle, a unique promotion, a new store layout, a rewards program or anything else to keep your clients intrigued.
The moral of the “Groundhog Day” story is to continue to evolve. It is time to start viewing your enterprise and your team as works in progress. If you feel as though you are spinning your wheels instead of moving forward, do not be afraid to make changes. Follow the lessons outlined above, steer your team in the right direction and it will not be long until the results show in your MSP business’ bottom line.