One of the keys to successful marketing for your MSP business is to grow your email list for potential clients. Understanding how to gain the email address from each visitor of your landing page provides you with a great opportunity to follow up in the near future. Over time, this can help you increase your consumer base and give you a big advantage over your competition.
Here are a few simple ways you can grow your email list from the traffic on your landing page:
1. Create a Sign-Up Box
One of the best ways to gain additional emails is to offer a free newsletter subscription for anyone that enters their name and email address. Placing the sign-up box near the headline of a landing page is a great way to grab the attention of a potential customer. On the other hand, you potentially risk missing out on a newsletter subscriber if you put the sign-up box near the end of the landing page because not everyone will read all the way down to the bottom.
2. Pop-Under Message
You can also gain additional emails for your MSP business by creating a pop-under message for anyone that clicks away from your landing page without following through on a purchase. However, the main disadvantage of using this method is that many pop-up blockers will prevent this message from appearing on a potential client’s screen. Using more than one technique to capture email addresses is always a good idea to avoid missing out on potential leads.
3. Use a Squeeze Page
Another way you can easily grow your email list is to create a squeeze page to gain more subscribers. A squeeze page is also known as a “preview page,” as it requires each visitor to register with their name and email address for them to read the rest of your landing page. These types of pages are especially effective with organic traffic, as it is a great way to grow your email list for anyone interested in reading your landing page.
Finding ways to grow your email list plays a vital role in helping your MSP business grow at a steady rate. Using a sign-up box, pop-under messages, or a squeeze page can help you capture additional email addresses from your landing page traffic. These additional emails provide you with a great opportunity to keep in touch with potential clients and offer them valuable resources. Over time, these informative emails can convert a small business into a long-term customer for your IT company.