Keeping Pace with Changing Times
An MSP business provides products and services at the forefront of today’s technological marketplace. It’s fundamental to remain modern in terms of services provision.
Co-opting technology to establish brand effectiveness in all outreach materials is key, but it’s also integral that landing pages be specifically designed to establish repeat visits, conversion, and loyalty.
Features to Optimize
Landing pages have elements which are going to be more or less conducive toward prospect conversion and retention. Certainly, it makes sense to see what competitors are doing, but there will generally be best practices which will help you attain such outcomes. Consider these tactics:
The Visual Element
An MSP business needs to design landing pages such that they are visually interesting, but not too busy. It’s essential that landing pages are something that clients can interface with on mobile devices. When you’ve got visual elements that are too robust, this can slow down how fast they load on varying devices, initiating visitors to move on.
Visual aesthetic needs to be trendy and interesting, but it also has to be manageable in terms of bandwidth. There’s a delicate balance which steadily trends toward increased capacity as technology expands in its own potential.
Working with groups that specialize in helping MSPs facilitate such solutions can produce better results than that which is totally managed internally.
Easy-To-Find Contact Info
Make sure contact information doesn’t require prospects to go searching through site maps to find contact information. Certainly, you shouldn’t blast it across every corner of a landing page, but it should be centered in a place statistically likely to meet the eye of visitors.
Voice-Branding: Co-Opting Podcasts
Podcasts have become an increasingly popular outreach medium. People trust those who regularly update varying podcasts. Interactivity in terms of online media is at an all-time high, and provided the world continues moving forward as it has been, this trend will increase.
Progress comes in waves, and the next one has strong elements of vocal interaction defining it. Most people listen to lots of audio content on a daily basis. Think about your own regular grind. Between driving, work, and leisure, don’t you listen to several hours of audio media on a daily basis? If your MSP has a podcast which can be reached on a landing page, that has the potential to build increasingly loyal clients.
You can cover what you do, what you plan to do, trends in the market, what to avoid, and what clients should pursue in terms of technology. Be honest, be straightforward, never say anything which bends the truth or can’t be easily verified, and provide an opportunity for interaction on the podcast.
Better Landing Pages, More Conversions
An MSP business should stay on the cutting edge with tactics that include podcast creation, easy-to-find contact information, and the incorporation of a strong visual element. Such landing page design conventions should facilitate increased conversion.