For years, MSP business or organizations have found it challenging to determine how to market themselves and find a way to pay for it. Most businesses have viewed marketing like a special gift that only a handful of individuals possess. However, marketing development funds (MDF) have been made available for IT vendors regardless of their size. The funds are meant to help your business pay for marketing.
Creating Working Relationship with Vendors
Vendors wish for the success of your business, as their success is dependent on yours. For this reason, they will be ready to help you if you approach them. If you don’t maintain a close working relationship with your vendor, asking for MDF out of the blue may be challenging. Establishing a good relationship with your vendor will guarantee you a greater chance of success, and some of the strategies you can employ include:
1. Invite them to do business with you
Working and doing business together allows you and your vendor to have a good and trusting relationship. In addition, your vendor will be able to see your potential and they may also be able to identify the gains that you didn’t think you have.
2. Get your vendors involved
Work in collaboration with your vendor in identifying marketing strategies. Discuss your joint objectives and share ideas with each other. The vendors are experts when it comes to selling their offerings, and they will appreciate it if you approach them. Share your sales strategy, lead generation, and discuss how their ideas can be put into practice.
3. Ensure your team members are certified
Your employees must attend training events organized by your vendor, and as a business owner, make sure that they’ll all be certified. When your team members have certifications, it makes your business more credible and qualified for MDF.
4. Provide more details
When submitting proposals for your MSP business, ensure that you add specific details about how you plan to use the MDF funds. If you feel like you have more to add, go ahead and do so. The details show the level of thought you’ve given your project, and it can also help alleviate any doubts that your vendor might be having.
5. Get noticed
Attend conferences – This strategy will specifically apply to your strategic partners. Attending conferences will be an ideal way of making connections and getting on mailing lists. From channel teams to executives, making time to interact with everyone remains a good idea.
Attend local partner events – Go out and meet your distance partners whenever they’re in your locality. Meet as many potential partners as possible and collect business cards.
6. Stay in touch
Make regular communication and keep your vendor updated on your upcoming campaigns, new opportunities, and even challenges. Staying in touch will demonstrate that you’re willing to work in close cooperation with your vendor. With this step, your vendor will always look forward to working with you anytime you ask for funds.