MSP blogs are a great way to educate your target audience about what you do, what problems you can solve, and why they should consider using your services. However, you’re not going to get readers to start paying attention to your blog and come back for more installments unless you make it as appealing as possible. You can take a few notes from Netflix, which encourages people to binge-watch seasons of shows, when it comes to making your blog ‘sticky.’ Here are a few tips on making your blogs as addictive as Netflix.
Show That They Are Popular
Why do you find yourself watching a certain show on Netflix? More than likely, it was because you heard some of your friends or coworkers talking about it. Popularity is a huge factor when it comes to attracting readers to your MSP blogs. Attract initial readers through social media campaigns, newsletters, and other forms of marketing, then display your blog’s growing popularity by displaying reader comments or frequently announcing how many new subscribers you have.
Make Readers Feel Like They Are Part of a Group
Many viewers binge-watch shows on Netflix because they don’t want to feel left out. If everyone is talking about the latest shows at the office the next day, no one wants to be the sole person who can’t join the conversation. Make the readers of your blog feel like they are in a special group as well. Include them in conversations via social media or in the comments section of your blog. Ask them to join in and participate. Encourage them to share the information with their friends, family, and coworkers who might also be interested.
Give Hints about the Next Blog
One of the reasons that Netflix series are so addictive is due to the fact they are always hinting about the next show. They may do this through cliff hanger endings, commercials, or social media hints. You can do the same thing with your blogs. Instead of simply talking about a subject and bringing it to a conclusion, you can include tidbits of the next topic at the end of your post. Hint about why your readers need to be sure to come back to read more. Give just enough information to make it tantalizing without giving everything away. You can even do a teaser on social media the day or two before you actually post your next blog to remind people to ‘tune in.’
Make it Attractive and Easy to Read
No matter how much hype a Netflix show gets, it will quickly lose steam if viewers don’t find it appealing. Make sure the readers you attract to your blog stay for the long haul by making it attractive and easy to read. Just because you’re talking about technical topics doesn’t mean you can’t use images, info-graphics, video, and other methods to make it attractive and interesting.
Aim to Make Readers’ Lives Better
People watch Netflix shows because they feel the programs enhance their lives. Maybe they make them laugh after having a bad day, or they add a bit of intrigue and suspense to their otherwise mundane workdays. You should always aim to make your readers’ lives better with your blogs. This usually comes in the form of solving problems for them, or providing useful resources they can incorporate into their lives. You should never use your blog solely for selling your services or you will quickly turn readers away.
Making your MSP blogs as addictive as a Netflix series doesn’t have to be difficult! Simply keep your readers in mind and provide them value and they will continue to return to read new updates. You can also show their popularity and hint about upcoming blogs to pique interest and keep your readers coming back for more.
