There is no shame in struggling to come up with blog post topics and actual blog content. Even the most imaginative people struggle to come up with new ideas when challenged at such a high frequency. Blogging requires a consistent flow of new article ideas. If you do not update your blog at least once every week, you will lose traffic and sales. Here’s a quick look at how to keep your MSP blog traffic up:
How to Solve the Problem of Low Traffic
If your website is not getting the traffic you expect yet your conversation rate is acceptable, it is a sign your traffic is of high quality. However, your blog will not grow unless traffic spikes. The trick is maintaining the high conversion rate after increasing traffic. Optimize blog posts around keywords and key phrases. The content should solve problems and inspire readers to share with others.
If you have an email list, email your blog posts to them upon publishing. It will also help to peruse social media to find your audience’s most pressing questions and concerns. Use your blog as a platform to address these commonly shared questions. Finally, be sure to link to at least a couple prior blog posts in each new post so readers have the opportunity to read through your previous content.
Focus on Maintaining High Metrics
If you have a solid conversion rate and high traffic, narrow your focus on maintaining the success. Analyze your web metrics to determine which posts were most popular. Repeat the theme/format of these successful blog posts for continued success. It will also help to lean on the same authors who wrote the most successful articles to write even more content in the coming weeks and months. If you used any sort of promotional strategy for the top posts, repeat it with the next additions. As an example, if you placed a call-to-action in a particular portion of posts that proved comparably successful, repeat the placement in subsequent posts.
How to Solve the Problem of a Low Conversion Rate
It is not enough to attract heavy traffic to your MSP blog. You need these visitors to convert into paying clients. In many cases, a low conversion rate is caused by a poorly placed call-to-action. Your call-to-action should be highly visible. This conclusion should be connected in some way to the blog post.
You might have a steady flow of visitors who are not qualified. Re-analyze target personas. Make sure the blog article content actually appeals to the target audience. Review the process of content creation and always provide prospective customers with reasons to convert.
Compelling Content Drives Traffic
An MSP blog featuring compelling content will prove persuasive. Provide intriguing information and offers to convert leads. Pique your target audience’s curiosity, and you will find it does not take long for your blog to make a meaningful difference in your online performance.