Managed service providers are always looking for new ways to attain customers and blogging is one of the most effective IT marketing techniques. Through the use of blogging, you are able to reach new clients and begin creating the foundational relationship for a successful partnership.
Here are five ways that you, as an MSP, can use a blog to attract new customers:
1. Create a Sales Funnel
The first step of any successful sales transaction is the ability to create a sales funnel. Using a blog can help a customer transition from considering their options to purchasing the services of an MSP. Before you write a blog, consider your potential client’s point of view. Blogging about specific issues related to potential clients will enable you to keep them interested and is much more effective than writing generic blog posts. For example, writing about data backup and recovery services can convince a new client to choose you because they have a great need for cloud technology. Writing about a variety of topics will increase your audience and help you gain new customers.
2. Search Demand
Blogging about various issues that have search demand is one of the most effective ways to attain new readers. For example, blogging about Internet security is much more effective than writing about an obscure topic that no one is interested in reading. Topics that are popular are much more likely to bring in new readers and keep them engaged throughout the post. On the other hand, blogging about low demand search terms is a quick way to experience a significant drop in traffic.
3. Know Your Audience
Which specific clients do you want to reach with your blog? Writing for everyone is an outdated concept that is no longer effective. As you know, generic articles are much less attractive, and you will have a difficult time keeping the reader’s attention. On the other hand, tailor each blog post to a specific audience. Over time, you will notice a much higher success rate with various clients through targeting specific audiences for each blog post.
4. Create Unique Topics
One of the key steps for effective IT marketing is creating dynamic and unique blog posts. Writing about the same issues as everyone else can quickly become boring and it makes it difficult to stand out from the crowd. Taking the time to write about a unique topic will engage your readers and keep them coming back for more.
5. Moz Keyword Difficulty
The Moz Keyword difficulty tool is a fantastic product that analyzes search results and estimates the effectiveness of each keyword. Instead of hoping that a keyword is useful, you can see data that lets you know which are the best keywords to use and which ones are best to avoid.
As you know, the use of blogging is one of the most efficient IT marketing tools. Blogging can help you reach new customers with engaging and unique content. At MSP SEO Factory, we help MSPs become more active and grow their consumer base. Our professionals specialize in helping MSPs become successful through our innovative marketing techniques. Contact us today and let us help you become the number one MSP in the industry.