Your IT marketing team should take into account successful client stories as they pertain to products and services. Keep an eye on internal clients. When they do well, you’ve got to tell everyone you can reasonably and professionally. It’s a good idea to co-opt client testimonials and reviews, but also tell the stories of success yourself.
Tips in Drafting Client Success Stories
It’s important that you write stories pertaining to client success which are communicative and easy to connect with. Content of this variety should grab target clients and immediately draw them in. A few tips in accomplishing this include:
Quick Headlines
IT marketing content will be most effective when headlines are evocative, quick, and expository. Think of your headlines like an abbreviation of the message you’re looking to impart. For example, one might be: “Client X Saved X-Amount of Money and Saw X Profit”.
Fill out the variables with actual statistics. The greater the brevity and relevance to target demographics, the more effective your client success stories will be. There are always outliers.
Highlights
Something you’ll want to include in all your client success stories is a sort of “highlight” reel. Generally, client success stories will take a couple of months, and you don’t need to list every little positive thing your MSP did for a given client. Rather, list the most notable things that address pain points target clients are likely to experience.
Results
Once you’ve got highlights and headlines figured out, you’ll want to clearly demonstrate the positive results your MSP services have had on clients. Show where they were and how your services put them where they are. This will allow readers to vicariously put themselves in the position of clients who’ve experienced success through your MSP.
Telling Good Success Stories
An IT marketing campaign that tells good stories of client success can encourage internal clients to share that success and encourage external prospects to convert. Keep titles short, emphasize highlights, and clearly show results demonstrating how your MSP provides benefit for clients.
