Your IT marketing campaign needs to have a strong email game for greatest outbound effectiveness. Like so many things in life, this is much easier to say than to do. People get hundreds of spam messages a day, and they hate them. Your email marketing will only produce spam if you aren’t careful to optimize it for greatest impact. Here are several tips to optimize your email marketing:
- Provide subject lines that Work
- Personalize emails; don’t just have a default template
- Don’t send emails at the same time on a regular rotation–mix it up
Provide Subject Lines That Work
Your email needs to have headlines, subject lines, and previews which draw readers in naturally. Write what you would want to read–but don’t use that as a meter only. Do your research into what is effective. If you can get the “five W’s” (What, Where, Why, When, and Who) in the title, that’s a good rule of thumb–an example might be: “Local MSP Techs Change the Game in X Town Through 2018’s Finest Tech Innovations.” This is a generic example, but you get the idea.
Personalize Emails; Don’t Just Have a Default Template
If all the personalized qualities you apply to a given email can be summed up in plugging a prospect name in the closing and salutation of your document, nobody is going to read it. That’s the bare minimum of personalized outreach. When it comes to your IT marketing, you should be seeking “big fish”. Accordingly, each bit of “email bait” should be written specifically to the “fish” you’re trying to catch.
Don’t Send Emails at the Same Time on a Regular Rotation–Mix It Up
If you send emails at the same time, it becomes easy for those managing inboxes to just delete them repeatedly on a rolling basis. If you switch it up, you’re less predictable and can overcome such ”gatekeepers”.
In your IT marketing, you have to make sure your emails provide value. Following the tips discussed above can help you improve your email marketing.