In IT marketing, some of your most important moments with prospective clients are those in which they are introduced to your online materials. What do people do when they need service today? They conduct a search engine query and pick on the most relevant results that pop up. That’s usually going to be a website. If yours isn’t at its best, it will leave a bad impression, and discourage conversion.
There are a lot of missteps MSPs make in the maintenance of their websites. Firstly, these sites need to be maintained continuously. You can’t just update them every few years or so as was the practice in the past. Technological innovation through internet interface moves too quickly for that. Additionally, avoid the following common errors:
Poorly Designed Websites
IT marketing needs to consider website structure as well as other outreach avenues. The layout and navigability of your website will either encourage or discourage prospects to examine what you offer. Drop-down menus are becoming played out, and sites need to be accessible on mobile devices over desktops. More people access the web mobile than from desktop devices.
No Proof Socially or “Negative” Social Proof?
What are your “credits”? Where have you excelled? Are there conventions where you were featured in a news brief? Have you acquired any certifications? These are social proofs. You should publish those across your website in aesthetically pleasing areas; working with SEO groups who provide MSPs with solutions can help you determine what’s best. Also, know if there are any negative social proofs out there–– that is: bad reports, poor PR, etc.
No Photos, Poor Grammar, and Typos All Over the Place
People respond better to pictures. Poor grammar is suspect; it looks like a scam. Typos additionally are unprofessional. These three things will separate you from the best clients who avoid anything that doesn’t appear appropriately professional.
Basic Steps to Help You Build Strong Websites
IT marketing that takes into consideration visual aspects of websites, eliminates typos, maintains good grammar, displays valid social proofs, and properly designs its website will come across more credible to clients, ideally initiating increased sales.