IT marketing techniques which are excessively pushy are going to keep clients from coming to you. They’re going to push them away. Think about it critically: do you like being pushed and prodded into purchasing something you don’t really want?
Of course not! Who does? Being pushed is a pain, and you shouldn’t allow yourself to be guilty of it. Following are a few tactics to help you increase clientele without being pushy:
Upsell Existing Clients on Services They Truly Need
Your IT marketing team should only upsell when such services would actually provide concrete benefit for clientele. You should have numbers to prove it, and base upselling on those metrics. If you’re always trying to upsell, that’s pushy. Think of it like a honed sniper taking aim as opposed to some thug with an automatic weapon spraying and praying. The latter may hit something incidentally, the former will hit targets almost every time. The sniper has a “researched”, “numerically supported” approach. The spray-and-pray guy shouldn’t even be allowed near weapons.
Use White Papers and Content to Draw Clientele In Naturally
White papers and other content which address demographic needs and provide useful information surfeited by relevant metrics can be very useful here. Such content draws clients in naturally as they search for information regarding relevant pain points. Know what clients need and what they’re looking for.
Always Provide Testimonials and Concrete Data to Support You
Testimonials clients write on their own will do better at drawing clients in than trying to push them into your service provision domain. Concrete data which additionally develops externally can be helpful here. You may also provide incentives for clients who either provide testimonials or referrals.
Getting Them to Come to You
In your IT marketing, you should encourage testimonials through incentive, provide data that’s relevant through channels like white papers, and only upsell when appropriate. Such tactics are better than anything pushy.