You need to look at passive forms of IT marketing outreach in addition to active strategies. One that’s considerable involves About Us pages, which many don’t realize are key in making sales conversions. First, make it easy to find. Second, optimize for greatest impact using tips like these:
- Don’t be narcissistic; write about how what you do is good for clientele
- Give readers a “why” to latch onto pertaining to what you do
- Be trustworthy, have a face, and don’t forget the CTA
Don’t Be Narcissistic; Write About How What You Do is Good for Clientele
IT marketing About Us pages tend to be centered on who the MSP in question is, and what they do. Certainly, you want these questions answered. But you’ve got a great opportunity to address target markets directly. You can put together a few facts which core clientele often want to be sure they’re apprised of. You can give examples of how your services have helped clients. Be creative, and show with your About Us page how what you’re about is your clientele.
Give Readers a “Why” to Latch Onto Pertaining to What You Do
What is the “why” behind your business? Maybe it’s to make money. But don’t put that in the About Us page. You want the “why” to be something of a positive, communally and globally impacting nature.
Be Trustworthy, Have a Face, and Don’t Forget the CTA
Always be accurate. Tell as much of the truth as you can. Put a face to your About Us page; maybe a portrait of your MSP’s CEO. Include a call-to-action (CTA) toward the end of your About Us page, as well. Don’t be too sales-driven; this is where subtle CTAs are key.
Information That Sells
An IT marketing campaign which has optimized About Us pages provides clientele necessary information to make an informed choice. Show how clientele is part of your operation, give clients a “why”, be trustworthy, have a face, and ensure you don’t forget that CTA!