Your IT marketing can benefit from a strong email marketing campaign, but you’ll need to conduct it correctly. Following are three tactics worth including in whatever email outreach your MSP pursues:
Define Clear Goals Slightly Ahead of Your Means
You need to have clearly-defined IT marketing goals, but you don’t want to make them within projected means. If you’re projecting a viable return of $20k in the course of a year through email, have a goal of $40k.
The real goal is $20k, but when you have a further goal, it encourages marketers to push past the feasible limit. If you get $19k or $30k back, provided you didn’t spend that much in outreach, you did well. Different numbers apply to different MSPs, these are just illustrative.
Have Clearly Defined Families of Email
You need to divide up your email. What email is directly promotional? Do clients get order confirmation emails? Do you have emails just “checking their pulse”, as it were? Do you incorporate outreach including direct messages from managers or tech professionals among your MSP? Categorize outreach based on these identifiers.
Understand the Audience You Reach
Who is reading what you send out? Have you stratified outreach between visitors, leads, and existing clientele? What kind of value are you bringing to the table in your outreach? Is it professional, spell-checked, and transparent? You shouldn’t promise one thing in the subject line then fail to deliver.
Some in your audience also are presently only looking for tech tips. They may buy in the future, but not now. Understand who among your audience is at what position in the “sales cycle” and how to most effectively cater to them.
Emails That Deliver Investment Return
You should understand the audience you reach, effectively categorize email, and operate from clear goals that reasonably transcend potential. An IT marketing approach that incorporates such tactics is more likely to increase client conversions over time.