IT marketing doesn’t have to proceed from a standpoint that isn’t informed. It is possible to save yourself some of the hassle involved in reaching a sort of profitable homeostasis where ROI predictably increases, and your MSP can scale up in a healthy way.
Especially regarding email marketing, there are a number of things you want to consider so you can hit your objectives. Following are a few “do’s and don’ts” to consider as a means of more effectively optimizing outreach:
- Track all available metrics, work with SEO groups to define relevant ones
- Keep an eye on bounce rates
- Continue educating your operation
- Don’t neglect mobile marketing considerations
- Don’t ignore laws pertaining to spam
- Don’t use marketing email lists you can buy from someone
A Closer Look at the “Dos”
IT marketing should definitely track email open rates and line-out strategies based on best practices as defined by SEO agencies specializing in MSP solutions. With a properly-orchestrated email outreach campaign, just $1 of marketing can bring $44 in profit.
Such proper approaches will monitor bounce rates to ensure emails are actually being appreciated by prospects, and always appraise marketers of new trends when they develop.
A Closer Look at the “Don’ts”
Mobile internet interface has outpaced desktop interface. If you don’t take this into account, you’re missing the lion’s share of the available market. That said, you don’t want to spam anything out.
Your emails should be configured for mobile device use, but they should additionally keep from being a nuisance. Algorithms have been designed specifically to counteract spam; if your emails come across that way, they won’t deliver ROI. Lastly, never buy marketing lists.
Balanced Email Marketing
IT marketing should take mobile outreach practices into account, keep from breaking spam laws, use legitimately acquired contact information, proceed from available metrics, monitor relevant stats like bounce rates, and facilitate ongoing marketing education to outreach teams. Email outreach supported by such an approach will likely convert more prospects, and even up-sell existing clientele.