Managed services marketing will be more effective if it reaches clients in an organic way that resonates with who they are and what they need. Storytelling is a great way to do that.
Tips to Tell Better Marketing Stories
If you want to see the best results, you’re going to need an effective approach. SEO groups that commonly help MSPs design marketing stories that resonate across the web will commonly proscribe tactics like the following:
Marketing Should Foster Emotional Engagement
Managed services marketing stories need to resonate with prospective clients at a core level. What do they need? What do they want? How do you get them there?
Look at your existing clients, and tell their story in a way that prospects can resonate with. Engage your demographic at a level beyond mere logic. Find a way to make them feel like you’re the MSP to go with. This can include community service efforts and marketing exposition of such involvement.
Remember That Content Marketing Tells a Story
Even if you’re not trying to tell a story, your marketing will. You may be the incidental protagonist or antagonist, if you don’t take time to design it properly.
Should content be all about how “awesome” your business is, that’s going to tell readers that you really want to convince them. But if your content is focused on clients, that will show your professional “heart” is in the right place. Tell the stories you intend by focusing content on client needs.
Leverage Data Throughout Content to Communicate Value
Use data as a means of making your varying contentions. Backup whatever you say with real numbers prospects can crunch for themselves. Show objectively where your value is and lead readers toward that conclusion through the marketing stories you create.
Your managed services marketing will be more effective if you use data to communicate value, tell marketing stories, and ensure content leaves the right impression.