One of the keys to a successful managed services marketing campaign is to create effective emails that allow you to connect with readers and help them learn more about the benefits of using an IT provider. These marketing emails are a fantastic way to spark interest in your company and allow you to interact with a wide range of clients. However, writing effective email copy isn’t always an easy task, and it is essential to follow a few guidelines that can help you expand the outreach of your IT company and reach as many clients as possible. Here are just three ways to create an effective email:
1. Personalize Each Email
Always taking the extra time to personalize each email is an excellent way to create an effective marketing email and it will significantly increase the chances of a recipient opening your message. Many companies will insert the name of the contact in the headline, but it is essential to further customize your email for the best results. For example, understanding the interests and needs of each client can help you focus on a particular topic, whether it is related to cybersecurity, cloud computing, or new technology.
2. Always Use Action Words
Another important managed services marketing tip is to use action words throughout the email for the best results. One of the most effective ways to grab the attention of clients is to use action words such as “download now,” “purchase,” or “try for free” to guide the reader into taking action. Many clients will only scan through an email, and these words are a great way to help your message stand out from a crowded inbox and motivate your contact to learn more about your IT services.
3. Focus on the Benefits
Many companies create emails that focus on features and fail to focus on the benefits of a particular service. While a 50% discount sounds fantastic, it is still important to communicate with the customer the benefits of using your IT services and how it can impact their company in a multitude of ways. Focusing on the benefits will also spark the interest of clients and significantly increase the chance of them using your IT services in the workplace.
Focusing on creating top-quality email copy doesn’t have to be an overwhelming process, as these managed services marketing tips are an excellent way to expand the outreach of your company and reach many new clients. You know that the IT world is always competitive, so you need to craft effective email copy to separate your tech business away from the competition, reaching higher levels of success. Begin using these marketing tips today and experience the many benefits of writing effective email copy to reach a wide variety of customers that need IT services.