Your managed services marketing must produce ROI. While there is a subjective component pertaining to results, there are means of securing expectable positive outcomes regularly. This will maximize ROI you can sustain.
Certainly, you can develop strategies “organically” without input from external sources, but agencies like SEO marketing groups which deal with MSPs almost exclusively are going to have better information on effective strategies and can save you a lot of aggravation. Following are three strategies such organizations often employ in sustaining ROI:
1. Research and Prepare for Outreach Campaigns
A managed services marketing campaign that is informed by research will produce better ROI. You need to do the footwork in terms of market share you can expect to capture, competitors and the techniques they’re using, and where pain-points are among your target demographic. Additionally, a finger on the pulse of developing tech trends can be important in helping you get ahead of the next big technology boom.
2. Understand Who Reads Your Marketing, Design Realistic Goals
Your audience needs to be represented by your content. You need to write that which engages clients where they’ve got real concerns. Where are their pain points? What are their concerns? What can you do to provide legitimate value? What existing services have you provided that proved truly qualitative? Answer these questions and other relevant ones, as you go about conducting marketing research. From this information, design goals that are achievable, and firmly rooted in such data.
3. Strategize Outreach Around Acquired Information, Distribute Accordingly
Once you have information, you need to make marketing plans around that information which properly serve market needs, and distribute the resulting content appropriately. Personal blogs, guest-blogging, and other tactics can be key.
Getting Consistent ROI for Marketing Efforts
Managed services marketing is made more effective through strategic advertisement and distribution, careful market research, goal-building from that research, and preparation beforehand for optimized outreach campaigns.