An MSP company is likely going to get a lot of traffic through search engines. People in businesses with technology needs are tasked with finding solutions, they immediately turn to a search engine, and they go with the most appropriate option they can find quickly. They go into the search with an objective, if you can meet it preemptively, you save them time and acquire a client.
SEO groups often advise MSPs to find ways of optimizing their outreach so that it matches the intent users go to search engines with. Following are a few ways you can do that:
Continuously Collect and Appropriately Apply Search Intent Data
An MSP company has a lot of information at their fingertips from existing users, and there are many tools which can be used to refine outreach. For example, you can seek out keyword data, and you can look at reports pertaining to local markets. Between such data points, you can determine who is buying what, and identify means of playing into the intent of your most likely prospects.
Understand How Search Engines Define Search Intent
Search engines will populate content based on three primary designations of search intent: information, transaction, and navigation. People are often looking for info on things before they buy. They’re additionally looking to make purchases or getting directions. Your content should be designed around these intents.
Align Keywords with The Right Search Intent
If you’re optimizing around transactional intent, you want to draft content with keywords reflecting such a purpose for prospects. Navigational intent could involve producing content about on and off-site services. Informational intent keywords should likely be included in white papers or cost breakdowns, depending on what data and consultation suggest.
Marketing Around Search Intent
When an MSP company optimizes keywords such that they align with search intent, carefully learns how search engines define search intent, and builds all marketing outreach around appropriate data, prospect needs are met, and conversions are made.