You will keep your MSP business clients around longer if they’re legitimately happy with the products and services you provide. However, determining a client’s level of satisfaction isn’t always easy. Oftentimes, they’re quite busy, and can’t be bothered.
Tactics to Increase Client Satisfaction
There are ways to get this information. Following, we’ll explore a few strategies to help you not only determine how your clients feel about your MSP, but keep clients around as well:
Never Neglect the Follow-Up Call
Your MSP business should always follow up with clients. When you turn a contact into a lead, follow up at proper intervals and use different means of outreach. Once they convert to a client, check in with them regularly to ensure everything is proceeding as intended. Even when clients leave you, it makes sense to conduct a follow-up to see why and whether there was anything you could have done better.
Don’t Be Afraid of Polls or Surveys
There’s a great deal of information in polls you could never find otherwise; the same is true of surveys. You can offer incentives for survey completion or send them out at strategic points during the buyer’s journey; whatever best fits your operational paradigm as an MSP. Consultation from SEO groups specializing in serving MSPs can be a good way to help you get your bearings in this regard.
Social Media, Webinars, Testimonial Solicitation
Be sure you’ve got a good footing on social media and that you always respond to any review (positive or negative) as swiftly as possible. Conduct online webinars to help train clients. Ask for testimonials from clients you know have shown satisfaction in your work. Customer relationship management (CRM) software can be key in organizing these things.
Keeping Customers Naturally Satisfied
When your MSP business pays attention to clients on social media, follows up appropriately, educates through webinars, solicits testimonials, polls and conducts surveys, it becomes easier to build a picture of client satisfaction through data. You can improve operations with this data, and so increase client satisfaction.