Spend some time on LinkedIn and you will find it is overloaded with information. It is awfully challenging to get your MSP business to emerge from the seemingly endless amount of LinkedIn members. However, you are not powerless in your quest to emerge from the pack. Let’s take a look at the best way to help your business stand out from the rest on LinkedIn.
Remain True to Your Identity
The most important thing you can do to stand out from the rest of LinkedIn’s users is to be authentic. Remain true to yourself, don’t exaggerate your value offering and your LinkedIn profile really will generate that much more attention. Though LinkedIn is a career and business-oriented platform, it is important to remember it is still a social media platform. Don’t be excessively formal on this platform as doing so creates the risk that you will suffocate your personality and lack a coherent identity.
In short, it is a mistake to overlook the fact that LinkedIn provides an opportunity to engage with others, share information, and lead to a result that proves mutually beneficial to both parties. Let your unique, redeemable qualities shine through and you will be viewed as an actual human being, albeit one who is business-minded.
Mind the Difference Between Business Pages and Personal Pages
The savviest LinkedIn users have a business page that provides the opportunity to post business-related updates and also a personal page. The personal page presents an opportunity to interact with others in a comparably less formal manner. There is no reason to use these two pages in exactly the same manner when they present an excellent opportunity to help you distinguish yourself and your business from the others on LinkedIn. Put a smiling face on your brand and your engagement rate will spike, helping you establish valuable inroads with customers and build relationships that boost your bottom line in the years to come.
Sweat the Small Stuff of Your LinkedIn Content
The content you post to LinkedIn is of the utmost importance. Share business-oriented content relevant to your industry and niche, offer value with each post and people will respect you and your business all the more. Add a steady stream of content that shines the light on your business as well as your unique personality. It will only be a matter of time until you establish a rapport with fellow professionals, many of whom have the potential to become paying clients of your MSP business.
Recognize This Is a People-Oriented Platform
The bottom line is LinkedIn is a platform for people to connect with one another to advance their careers, make money, and solve problems. Use the platform to humanize your MSP business while simultaneously detailing the merits of your services and you will maximize the value of the time and effort you invest in your LinkedIn page.