There is nothing wrong with power. It can be used to propel your MSP marketing campaigns to success. However, there is a dark side to it that can ruin the whole business. We know from the last movie of the prequel trilogy of Star Wars that Anakin Skywalker, a powerful Jedi was transformed into the evil Darth Vader because of his thirst for control over death, the pride of his efforts in bringing peace to the galaxy, and the ambition to rule over it. Power destroyed Anakin’s humanity.
So, does this mean that IT companies should not desire power and success at all? Remember that the ‘Force’ is the energy/power that connects all the living things in the Star Wars galaxy, and it can be harnessed by both good and evil. It is in striking the balance one can truly be successful in business. “How?”, you asked?
Control power, do not let it control you
Revenge of the Sith tells the tragic story of how someone so good like Anakin can go so bad and become a Sith Lord. Anakin was already a celebrated and powerful hero of the Clone Wars when he was tempted by Palpatine of greater power in the ways of the dark side. He caved in and power controlled him, and it stripped him of the things that were important to his life. Your MSP marketing campaigns might be getting the success it deserved and your team is enjoying its success, but do not let it get too much in your heads. One day, you may be tempted to do things in ways that are easier, faster but utterly unethical. These methods may give the company instant success, but it will not last forever. You need to keep working hard instead and make sure that your campaigns are researched and tested for flaws.
Cut off some wants
Anakin could not accept the fate of his wife and so he pursued the dark side. There is nothing wrong with wanting your company to grow and succeed but wanting too much eats a person’s perspective and reasoning. Anakin wanted power over death which was of course, too costly. In marketing, you also need to be realistic. Do not make promises you would not be able to fulfill. Before you run a major program or product, run it on a small scale and make sure it works before blowing up big in front of all your customers.
Diversify
Good things do not last forever so learn to use different strategies in marketing your MSP services. If that one channel fails, you have nothing to fall back to. So, stop concentrating on one channel and research on other effective marketing channels you can use for your company.
Your company may start as an Anakin, but you do not need to become Darth Vader. You can follow your own path. You just need to keep in mind in your MSP marketing efforts that arrogance and greed can cause your downfall and so check always the focus and perspective of your campaigns.
