“Charlie and the Chocolate Factory” is a timeless classic that has many valuable, yet funny lessons that can influence a managed service provider’s IT lead generation campaign. Willy Wonka created a fun-filled world that was brimming with innovative ideas and captivated everyone’s imagination. Similarly, an IT provider can take a few notes and learn how to create an effective and innovate marketing campaign that will lead to a whole host of new clients. Instead of doing the same thing over and over, an IT company should not be afraid to try new ideas and constantly think of innovative ways to reach more clients. Here are some marketing tips that we can learn from this classic movie:
Take Advantage of Anticipation & Exclusivity
An excellent marketing tactic is to create excitement for the next update, which can resonate throughout the entire community. Taking advantage of these special moments can help expand your consumer base and create emotions of excitement and anticipation. Even in the movies, Willy Wonka took advantage of this opportunity and created much joy and excitement when he announced the reopening of his chocolate factory. Every kid was vying for a golden ticket, which only increased interest and made everyone look forward to his chocolate factory reopening to the public.
Emotions Create Lasting Bonds
An effective IT lead generation campaign doesn’t simply focus on gaining new clients but creating long-lasting emotional bonds with potential contacts. For example, Willy Wonka sang various upbeat and silly songs that connected with his audience and made them more likely to use his product. Similarly, an IT company can create an advertising campaign that can connect with clients emotionally, whether it is a funny line or an inspirational message. Finding the right tone for your targeted audience will help your marketing strategy to be much more effective and will enable your company to reach a wide-ranging audience.
Some Clients Bring Bad Publicity
Of course, not every marketing strategy is a complete success, and some new clients are bound to be more trouble than they are worth. For example, a social media post that wasn’t well planned can result in a plethora of negative posts, which can damage the brand and make it much harder to attract new clients. It’s important to take the extra time to ensure that a marketing campaign will not backfire and cause negative publicity. Of course, in the movie, Wonka carefully removed lousy contestant winners during his tour, as he understood that negative people could cause a whole host of problems. While you may be unable to remove negative attention, you can minimize these negative results by creating a well-designed marketing strategy.
Developing an effective IT lead generation strategy is essential for any managed service provider that wants to grow and experience long-term success. While it may seem silly to take notes from the movie “Charlie and the Chocolate Factory”, it can provide valuable lessons that can be applied in today’s work environment. Being able to create anticipation and excitement for your product will generate high interest and enable your company to reach a whole new set of clients. Of course, some clients bring more trouble than value, and it is critical to avoid wasting time with clients that cause issues that can damage the reputation of your company. Continually looking for new ways to market will have a significant impact on your organization and help your business reach higher levels of success. Of course, there is no time like the present, and it is essential to begin using these tips today and expand your IT company into new areas.
