A large part of IT marketing is efficiently moving your prospects through the sales funnel. To do this, you must put your brand in front of your target audience, building rapport and establishing your trustworthiness. In order to nurture these relationships, it’s crucial that you understand where they are in the sales funnel.
Bird’s Eye View of the Sales Funnel
The top of the sales funnel is the part that takes the most time. It’s when you define the target audience, what you want them to do, and how you’re going to move them along to conversions.
So, what are the four stages of the IT marketing sales funnel?
To attract potential customers, they have to know who you are. You need to build awareness and generate interest in your brand. A good place to start is by taking advantage of free platforms:
- Instagram – You can build interest by displaying images that capture your target audience. Use your imagination to create awesome photos that show how you offer solutions your prospects need. Post images of businesses you’ve helped, explain how you do it, and draw your audience into the success stories you’ve made. Make potential customers feel like they know you with images that are full of interesting, engaging content that reflects your brand’s personality.
- YouTube – Get your audience engaged and excited about your services by creating lively, informative videos that look impressive and offer solutions.
- Facebook, LinkedIn, and Twitter – Networking online is a great way to interact with your audience. Carry on personal conversations, showcase your expertise, build trust and credibility, and establish yourself as an authority in the MSP industry.
After you grab the interest of your audience, it’s time to move them to the next stage of the sales funnel. Start providing them with informative, relevant content that educates them on how your business can play a role in their success. This also helps weed out your prospects into high-quality leads.
Creating valuable blog posts is one way to provide your leads with educational content that answers questions about the problems they face. When you offer focused, well-written content, you develop the personal relationships you need to capture leads.
Nurture your leads by making phone calls or sending emails, asking about your prospects needs. Talking on the phone gives you a chance to ask questions, so you can really understand what they need. Listen closely and respond to them in a friendly way. Talk about your services and what you can do for them.
As long as you’ve responded to your prospects individual needs, you shouldn’t have any trouble converting them to customers. Continue strengthening your relationship by providing good customer service. This creates repeat sales, loyal customers, and brand strength.
If your IT marketing team engages your target audience, builds personal relationships and strengthens your brand, then they’ll capture high-quality leads that become loyal customers.