Certainly, as an MSP business, you’ve got a competitive prerogative to use the latest, most cutting-edge presentation techniques. However, there is an old sentiment which still applies today: if something isn’t broken, then you shouldn’t try to fix it.
Some digital presentation solutions may be decades old, but they still work well, communicate effectively, resonate with audiences to whom you’re presenting, and are cost-effective. A solution of this kind which is becoming under-utilized by many MSPs is PowerPoint.
Using PowerPoint in the Modern Tech Age
PowerPoint came out a long time ago, but it’s a program built around principles of human engagement that haven’t substantively shifted since the software’s inception. Consider the following reasons why PowerPoint is still a worthwhile presentation tool: visual stimuli are still exceptionally core to human perception, attention spans of the modern age are short, and content control is simple with PowerPoint. Accordingly, you want to seize this method of presentation. Here are some tips you can use for best results:
Break Up Information into Segments
Your MSP business is dealing with IT information that can be very complex and which may require you to go back to certain areas time and again during a given presentation. You went everything grouped together in chunks you can sort of juggle around as it suits the needs of whatever environment you’re currently in. This also helps make mobile PowerPoint presentations more effective. You can simply direct prospects to slide “X” on their tablet, and have them go forward or backward from there.
You Don’t Need to Be Linear – You Want to Be “Free-Flowing”
Linear presentation in the grand scheme of things is worthwhile, but it’s better if you chop it up so you can bounce around a bit. You should be able to zip to the conclusion or expand the middle to suit the needs of your pitch.
Carefully Review Your Presentations to Ensure Delivery Is On-Point
It’s not always the presentation that fails to resonate with your target prospects. Sometimes the person making the presentation is missing the mark. Careful review should define all presentations. Also, it is definitely recommendable to practice giving a presentation and advancing through slides–especially if there’s a mobile component involved.
You might have to help those to whom you’re presenting navigate, or something similar. Also, sometimes if you’re presenting from one medium and they’re following you on another, there can be disconnect. Reviewing your presentation helps identify such instances and keep you from making embarrassing gaffes.
Better PowerPoint Utility
When an MSP business maximizes all tools, including old ones, for presentation effectiveness, conversion is more likely. PowerPoint can be used in pitches, and it can be used for other presentation needs. For best results, review all presentations, put information into segments, and be as free-flowing as you can.
