Determining the Best Strategy
In your IT marketing, you must first determine what your goals are and how hard to push for realistic and reliable outcomes. You’ll have to do some market research into your clientele in order to find the best balance. What are they interested in? What turns them off? How can you maximize impact and undercut the competition? Following are several key areas of outreach strategy worth considering in this regard:
Getting the Right Logo
Your business must have an identifiable logo that is easy to remember and simultaneously represents what you do. A logo is sort of a visual abbreviation of your business. McDonald’s has an “M”. When you eat something you like, what do you say? Something akin to “mmm!”. Apple computers have the “fruit of knowledge” with a bite taken out of it. Windows has a window with multi-colored panels. Nike has a check mark indicating you’ve “checked” another item off some “just do it” list.
Your slogan should be equally evocative, simultaneously summarizing what your MSP does and its mission. Certainly, don’t lose your mind getting these details exactly right, but understand they are exceptionally important and worth putting some serious thought into.
Facilitating Ideal Client Experiences
Every client you interface with in your IT marketing needs to have the best possible experience. Keep in mind, you can’t please everyone. But statistically, you can please people in predictable quantities. That is to say, you might please 90% of clientele regularly and have 1 out of 10 clients who comes to you looking for a fight. Nothing you can do will convince that small percentage, so don’t worry about them. Worry about maintaining your baseline figures.
Do what you say. If you tell clients you’re going to do something, do it. If it costs you more than expected, don’t ratchet up the costs. Many businesses were SMBs before they got larger, and there are some who will “tip” you through a positive review, or a shout-out that gets you more business later. When you authentically provide good client experiences, you’re likely to influence them into naturally endorsing you.
Ensuring What You Offer Is Truly Unique
What makes your business unique? You need an idiosyncratic value proposition which isn’t matched elsewhere in the marketplace. Every business has something about it which is unique. Ideally, what is unique about you will represent a more cost-effective service provision in one specific tech area over competitors. If you don’t have some operational area like that, it makes sense to find it. Once you do, market in that way.
Branding That Works
Your IT marketing campaign will be more effective if you emphasize that which is unique about what you provide, give clients experiences that are optimized for greatest effectiveness, and design logos accompanied by slogans which represent your business. Do your research and optimize marketing effectively.