Art Dealers Increase Buying Likelihood Subconsciously
Before developing a new IT marketing program, you should observe the strategy art dealers use when making a sale. There’s a link between desire and acquisition. Desire can be facilitated by need or whim, but is integral to closing a purchase or services deal. On the other hand, desire is curbed through exterior pressure. When a potential buyer is pressured from the inside, they’re much more likely to give in than when you try to push them from the outside. For a fictional analogy which represents this reality, just look at the film Inception.
In the film Inception, Leonardo DiCaprio and his team of dream weavers go into people’s minds to steal information. Then one client tells them he wants an idea to be put into somebody’s head. This is where the title comes from: the “inception” of an idea. The client of Leo’s team wants him to get a competitor to make a decision which helps said client’s business. The decision? To quit running the business. Obviously, Leo’s client can’t pressure his competitor from the outside, as that will only increase the man’s resolve to maintain his company. But if Leo can get this competitor to decide, of his own volition, to quit providing services, then everybody wins (except the individual subject to the invasive “inception” procedure). If someone thinks something is their own idea, they’re more likely to be amenable to it.
At art galleries nationwide, this technique has been refined into one or two phrases— it can be done much more simply than all the dream-jumping shenanigans of the Christopher Nolan film. An art auctioneer will say something to the tune of: “How many of you here today see this painting and simply like it?” or they’ll spin it this way: “if you didn’t have any money worries and could spend anything on art you liked, how many of you would desire this painting?”
What such phrases from savvy art auctioneers do is take away the external pressure of commitments, allowing the internal pressure of free interest to characterize the buying decisions of potential clients. IT marketing strategies with this kind of approach have a much higher likelihood of successfully obtaining and retaining clients. Instead of pressuring them into buying, they plant a seed of desire in the client’s mind and allow them to choose what they want.
Facilitating Client Desire
Choice is a big deal in modern American society. If you can help your clients make choices on their own, without forcing them, you’ll get more of them and increase your profitability. Some methods that help clients choose on their own include online marketing campaigns which incorporate SEO, or Search Engine Optimization. One of the most effective ways this is done is by designing your marketing campaign so that it paints your products or services as interesting, desirable, and advantageous to the client. Then, you write articles incorporating links and phrases that come up at the top of a Google search. Such articles demonstrate advantages of your products/services, and then point potential clients to websites where they can obtain such services. Your clients can come to a decision, make it, then they contact you. Proper marketing can help you save money on advertisement putsches by reaching your target market directly, proactively, and through the Internet, continuously. There are a number of different online marketing techniques designed to do just this thing. They include:
• SEO Content Creation and Dissemination
• Pay Per Click Ad Campaigns
• Utilizing “Guest” Blog Posts
• Social Media Marketing
For all these methods, you’re going to need a professional hand to help steer your marketing ship toward proper client acquisition free of external pressure. As you develop your IT marketing strategy, take the time to consider means of client acquisition which don’t “force” them into a sale, but allow them to naturally conclude your services are those which they desire.
This may take a little time to get the hang of, but if you find the right agency, they’ll be able to use established, vetted techniques which have given other, similar clients success. If you want to expand your marketing ROI, it makes sense to find marketing solutions that take such strategic approaches in client acquisition.
