In a Nutshell
So as an MSP business, in the first 13 iterations of Apple operating systems for mobile devices, data management solutions were available built around sending information to varying tech companies for purposes of innovation, development, and even marketing. The information age is all about finding hidden sets of data which can be used for the purposes of advancing technology and profit. Now, iOS 14 is allowing iPhone users the option of opting out of certain data being shared with exterior companies.
What This Means
Well, there’s a double-edge sword at play here. Only those who are really tech-savvy, or particularly concerned with privacy, will even realize the iOS change in Apple’s 14th smartphone operating system iteration. The majority of your customers aren’t even going to know this can be done. Apple will likely tell them, but put yourself in their shoes: what do you do when you get a new update?
Well, you assure it loads on your phone, and forget about it. Most people don’t even read notifications associated with updates. So a lot of people interacting with MSPs won’t even realize they’ve got the data opt-out option. Also, a high number of potential customers will be using Android devices, so the iOS update is irrelevant. With that in mind, following we’ll explore a few things you should consider as iOS 14 looms:
Domain Verification
Domain verification keeps you from losing the ability to properly configure conversion events. Basically, the whole new iOS 14 update is all about personal privacy and the verification of legitimate business over surveillance and privacy intrusion. Accordingly, any steps you take toward verification of who you are in the digital world will serve you well after this update has been distributed across iPhone users.
Educating Customers and Reaping Contact Info
You need to take a proactive approach and inform your customer base about the switch. You can use an email “gateway” to reap the contact information of customers. When they read what you say and come to trust your MSP business, then you can establish collateral means of collecting information on them. You can put them in your automated CRM system, or something similar. Essentially, use marketing “judo” to turn around the potential selling loss. Tell them what’s coming after you tease the information and ask for their contact info.
Studying the Competition to Determine How They’re Handling This
Competitors will be impacted by the iOS change just as you will. They’re going to pursue their own means of overcoming associated potential profit reduction. Accordingly, watch what they do as it’s visible, and see where those tactics align with your operation. Implement as appropriate.
Conversions After This New Update
For your MSP business to most effectively maintain marketing effectiveness in the wake of Apple’s new mobile operating system update, you’ll want to verify your domain, educate customers, reap their contact info, and see how competitors handle the situation so you can match their methods and improve on them. Such tactics should keep your bottom line from being impacted too hard by this new update.
