It’s a common misconception that you have to be an extrovert for successful IT marketing. Although extroverts are seen as go-getters with bubbly personalities, introverts have hidden strengths that they can put to work in making sales. By focusing on their unique, quiet strengths rather than trying to fit the extrovert mold, any worries they might have about the sales process becomes less stressful.
Accept Who You Are
When introverts accept who they are instead of looking for the approval of others, they’re bound to be more successful. The same is true for sales. If you’re introverted, don’t force yourself to be exuberant and pushy. Embrace your introvert traits and live your life by your own design and you’ll produce effective, successful sales strategies. When you’re aware of who you are, you become confident and passionate about meeting your goals.
Relate to People’s Feelings
It’s no joke that most introverts are very good at relating to people’s feelings. They have a way of connecting emotionally with others through empathy and really listening to what they have to say. What better skills can you have in sales than expressing authentic concern for a client’s needs and truly listening to their problems? What most introverts consider a flaw turns out to be a hidden talent.
Since introverts don’t do well in social situations or talking to large groups, a one-on-one interaction with prospects is a good trait to have. Forming a personal relationship with clients and empathizing with their issues is important for building trust. If a sales lead trusts you, they are more likely to purchase your products or services. Because introverts can relate to both verbal and non-verbal cues from customers, they can adjust their sales tactics accordingly in an agreeable way. Most customers find modest and humble salespeople more trustworthy than overbearing, flamboyant extroverts.
When customers look at salespeople, they’re searching for honesty and humbleness. They won’t trust salespeople who make presentations with exaggerated product claims, misrepresented services, or unreal promises. Honesty and integrity win every time. Customers respect salespeople who are authentic, dependable, and straightforward. Most introverts can use these traits to build a rapport with the customers, which is advantageous to their IT marketing plan.
Take Advantage of Social Media
Taking advantage of social media gives introverts a way of expressing themselves without the stress of a face-to-face meeting or cold calling. It’s a way to build relationships by providing helpful information and answering questions from prospects. Rather than panicking about a sudden question, online communications give introverts the time to analyze and answer questions without stress. They can give thoughtful, thorough responses to emails and social media posts.
Using social media is a safe way for introverts to relate to customers without feeling vulnerable or hiding behind a mask. They can build strong connections with their target audience through online networking, blogging, and newsletters. Online interaction provides a way to encourage conversations from prospects using a method that comfortable for them. Introverts often surpass extroverts in sales when it comes to online communication because many extroverts don’t have the patience for it.
Time to Recharge
Introverts often feel drained in social situations. They need to recharge to tackle everyday life situations. Take breaks throughout the day from engaging customers and prospects. Recharge your mind with some “me time,” doing the things that relax you. For introverts, nurturing relationships is draining, so recharging helps boost your energy and listening skills for your next customer.
If you’re introverted, keep in mind that extroverts aren’t necessarily better salespeople or more successful at sales. In IT marketing, introverts can rise above the extrovert world by realizing that they have the traits to build ongoing customer relationships based on trust and respect. By taking advantage of online platforms, introverts can communicate with more prospects than ever before. Don’t believe anyone who says only extroverts are good at sales— believe in your introverted self!