MSP marketing isn’t represented merely by external focus. An internal focus is also required to facilitate the most effective brand establishment. Corporate culture and branding realities must describe the design of your products or services.
Internal Brand Awareness Advantages
When employees are all on the same page in terms of brand awareness, they’re more likely to be maximized in value to your tech company. Distinct advantages can be experienced, including the following:
Internal Brand Awareness Facilitates Consistency
If you fail to feature internal brand alignment, it will have disconnects between varying sellers and the clients they cater to. If a front-end outreach group is saying one thing, and those who are sending out products or services aren’t aligned with that front-end outreach group, the resulting service will be inconsistent.
When everyone is aware of your brand’s provisions, changes in pricing structure, new services, and other related operational exigencies, these problems diminish.
Greater Conversion Can Be Expected
Aligned internal departments naturally lead to increased conversions of prospects. When leads become prospects, and those they interface with consistently sell the same products and services at the same rates, they know they can trust you.
When a marketing advert says one thing, and the salesman the lead talks to says such-and-such deal is no longer available, that facilitates cognitive dissonance in customers. In fact, it’s downright irritating.
Imagine going to a hotel where they say breakfast is free on the online ad, then when you get to the dining room they charge $14. Would you stay there again?
Imagine being told you get free monitoring and support around the clock only to find the contract doesn’t include this provision. Internal brand consistency will deflect such mix-ups.
Expanded Internal Cooperation Between Teams
When everyone is on the same page, cooperation internally becomes an organic expression of forward operations. What makes sense is regular training courses and best practices protocols that are clearly established and monitored across the “surface area” of your personnel.
Incorporated into such management paradigms should be built-in transitional protocols allowing change to be codified across operations at a minimum of associated complication.
When everyone in your MSP marketing team is on the same page and cooperating, greater conversions expand profitability and aligned protocols reveal otherwise hidden insights. While compartmentalization can increase the efficiency of a single department, this doesn’t necessarily translate to cross-departmental efficiency.
If 10 departments are ahead of the game but the service delivery group is behind, the rest don’t matter. Total internal brand awareness and agreement helps reveal where operational bottlenecks are, so you can overcome them.
Enabling Your Brand
Your MSP marketing will be more effective if it is built around internal brand awareness as well as external outreach. Internal brand awareness yields expanded insight, increased internal cooperation, more conversion, and greater consistency. It makes sense to strive for internal brand awareness throughout your MSP.