Your efforts in IT marketing are meant to bring paying customers to your business. How do you make sure that companies looking for a managed service provider find you? You need to have Google, Yahoo, or other search engines return your website on the first page of their search results. No one looks beyond the first page, so it is critical your web presence be obvious and available.
What is Search Engine Optimization?
Search engine optimization (SEO) is the strategy used to improve your ranking related to certain keywords or phrases. All search engines have their own proprietary algorithms to find the most relevant results for their users. With some effort, you can manipulate your online presence to ensure your website is returned more often. This method increases the organic traffic to your website, and in return, increases your sales revenue.
How SEO Works
The algorithms that search engines use are complex and constantly changing. For example, keywords in headings were very important for a while. Google changed that back in 2012. In fact, for Google, keywords in heading 1 may actually hurt your ranking. With all these factors, SEO may seem overwhelming. However, there are some common factors between the companies that regularly stay top-ranked in search engines. Regular and quality content draws search engines to your website, and including images and video also improve your results. Your IT marketing can provide content that keeps your website on the front of Google or Yahoo. Social media, back links, and other Internet presence also help search engine optimization.
Why Bother?
It is clear that search engine optimization is a lot of work. While it doesn’t require any payment as advertising does, the work necessary may be off-putting. It is important that your company see the value in attracting organic results for clients seeking your company’s services. Here are some reasons that SEO is worthwhile:
• Search engines are highly used – The large volume of traffic that search engines provide makes SEO an effective marketing tool. It is common for most people to use a search engine for research purposes and to find the right service provider for their needs.
• Skipping the ads – Many search engine users actively skip results that are marked as ads. This means ads aren’t as effective as you would hope.
• Targeted marketing – By selecting the right keywords to focus on, you are ensuring that the right people see your website. These are people who are looking to sign up for MSP related services and are more likely to become a client.
The cost and effort put into creating a website are significant, but it is a critical part of your IT marketing. Your business has spent a great deal of time building your online brand, and the use of SEO leverages these efforts. High-ranking businesses build greater brand awareness and have greater public knowledge of the company. MSP SEO Factory knows what search engines use to find your website. Let our knowledge promote your website. Contact us to learn more about our search engine optimization services.
