An MSP company has many opportunities to influence clientele both subtly and directly. In today’s world, neurology and psychology are becoming increasingly justified in terms of a relationship. For example, habitual repetition physically changes how the brain cogitates.
Methods to Induce Habitual Interaction
New neuropathways develop— you grow new brain cells, essentially. This is called neuroplasticity. If you can effectively co-opt neuroplasticity into content design, you’ll be able to psychologically induce habitual interaction with your content. Following are three ways to facilitate as much:
- Emphasize testimonials and reviews over marketing materials
- Get endorsements from the right people
- Design organically sharable content
Emphasize Testimonials and Reviews Over Marketing Materials
An MSP company needs to put testimonials front-and-center on landing pages. It’s not necessary to put the whole testimonial on your page, just a pertinent phrase most likely to draw in readers. Reviews and testimonials will be more trusted than whatever you’ve got to say about your products and services.
Get Endorsements from The Right People
There are those who act as influencers, such as celebrities or other high-profile professionals, and who many in your target demographic trust. Tech professionals and IT authorities can be key in helping lend your brand legitimacy. Find those influencers who will endorse you, lending you their public esteem. Psychologically, this demonstrates legitimacy.
Design Organically Sharable Content
If you’ve got fifty people on your staff, and they all share your posts, that makes unaffiliated prospects more likely to click on your outreach materials. Create social media posts that are likely to be shared naturally, but also use tactics internally to increase their visibility; working with SEO groups specializing in MSP solutions can be key in helping you find your balance here.
Co-Opting Psychology and Neurology
An MSP company which designs organically sharable content, gets endorsements from the right people, and leans on testimonials or reviews rather than self-aggrandization should see increased positive impact in the market. Such techniques use psychology and neurology in concert to develop habitual content consumption.
