As an MSP company, it’s important to come across as relatable for customers. It’s also important to be a true resource for existing as well as prospective customers. Being a resource makes you an authority, and that will end up leading customers to you organically that you don’t even have to push for.
Ideas for Your Newsletter
The difficulty with a newsletter is, there isn’t always any real “news”. Certainly, something is always going on that’s notable; but is it really worth printing and distributing? Or if not printing, sending to all contacts in your Customer Relationship Management email lists? Accordingly, here, we’ll go over a few things that should furnish you with ever-present, evergreen newsletter fodder:
Products and Services Updates
Technology is in constant motion, and this means you will always have some sort of upgrade that’s newsworthy. Cover three particulars in detail and add as many relevant graphics as you can. Hyperlinks can be good, just don’t link to competitors, and try to avoid anything more interesting than your newsletter.
Any Relevant News Involving Your Company
Your MSP company will transition over time just as any other business does. When you expand, when you contract, when you change the concentration of services, or anything else relevant, it’s a good idea to make a note of it in your newsletter. The level of relevance of the change in regard to your primary customers will denote how central such changes are to your newsletter.
The Development of Content with an Interactive Element
People love interactive content. This is a section restricted to digital newsletters, but let’s face it: in modernity, the majority of newsletters will be emailed. So include some infographics, a few links to other blogs or articles on your page, and if you can throw in the odd bit of entertainment, that’s generally a good idea. Memes can be a fine addition to a newsletter, provided they match the sensibilities of customers and brand culture.
Support, Advice, Helpdesk Access, and “About Us” Features
Look at an aggregate of customer needs and write articles of support addressing specific issues. Give advice that’s relevant to help existing and potential customers avoid using technology in ways that are a loss for everybody. Provide links to help desks. When all else fails, do little snippets about your company of the “about us” variety.
Designing Engaging, Effective Newsletters
A few good ideas for an effective MSP company newsletter include support, advice, helpdesk access, “about us” features, interactive content, relevant company news, and any updates on products or services. Some of these subjects will be gold-mines of new content, some won’t. Whatever you do, give yourself multiple categories to write about so you’re always producing worthwhile content.