One of the core ways that MSP marketing can attract clients is by providing a memorable gift. But as an MSP who has access to a popular blog, you won’t have to spend money because one of the most powerful gifts you can give a business is publicity. Once you’ve built a credible blog with a following, you are in a position to impress business prospects with free press.
Why Every Business Needs Online Exposure
Nearly 200 million sites populate the Internet and most of them don’t get much traffic. The sites that do attract traffic tend to show up high in search results or engage in mass marketing campaigns. Some sites gain high rankings on the strength of informative authoritative blogs, which Google favors. In order to be considered authoritative by Google, you need to create a substantial amount of content that demonstrates your expertise in a niche.
A website can gain search engine visibility by getting mentioned by popular bloggers. A business can benefit enormously from the following types of online mentions:
• Reviews and testimonials
• Endorsements or links from authoritative sources
• Guest blogging on a popular blog
• A journalistic article or interview on newsworthy content
Most blogs are written as commentaries that mix personality with research. People turn to bloggers to get insight on products or ideas related to industries or areas of interest. A well-known blogger can bring customers, partners, and investors to a business or at least elevate brand awareness. Getting attention from a popular blog can have a more influential effect than spending a fortune on traditional media advertising.
Utilizing MSP Authority
Followers read your blogs to learn about innovative business solutions. Part of MSP marketing involves blogging about how technology can make a business more efficient. You can outrank competitors who produce redundant fluff that’s duplicated from other MSP blogs by interviewing business leaders about their accomplishments. Creating original content that can’t be found elsewhere is essential.
Your mention of a potential client does not need to be promotional to have a positive effect. It can involve storytelling about how the business has helped its community. You can tie it in with technology by explaining how software solutions can help the business achieve reaching its goals. As an MSP, you are in a position to give just about any business free publicity, since technology and business go hand in hand.
Due to the popularity of blogging and the manner in which online reviews began affecting consumer purchasing, the Federal Trade Commission established guidelines for promotional content in 2009. Essentially, reviews must be truthful and any connection between the publisher and businesses it endorses must be disclosed. There doesn’t need to be a disclosure if there is no monetary exchange or business activity between the parties.
Publishers must use a “nofollow” tag in URLs if there is an existing relationship between the endorser and the seller. The nofollow tag alerts search bots not to follow the link so that it won’t count towards search results. The reason it’s important to understand this policy is that Google bans sites from search rankings if they fail to use the nofollow tag for certain promotional content.
How to Provide Maximum Exposure
You can give a business memorable coverage by including its name in headings and page titles. To make sure readers get the picture, include a nice colorful image of the business that either displays the logo, location, important people or one of its products. Adding a video interview with transcription is a great way to get noticed by search bots. Make sure that you use relevant keywords that help the company stand out, and then share the blog with your social media followers. This type of exposure can bring a business new followers and stimulate interest in its products.
Online publishing can be used to give free press to businesses you are trying to target in your MSP marketing. It’s a way to show potential prospects that you can add value to their business before ever signing an agreement. If you have a successful blog, use it to show others how it can help them get the type of valuable attention that money can’t buy.